Our History
Time has a way of slipping through your hands before you even notice it. In the quiet spaces between ambition and responsibility, I found something unexpected an old passion resurfacing in a new place.
In 2022, after getting married, life took me to Dubai. What began as a new chapter quickly became something deeper. Surrounded by a culture rich in tradition and sensory expression, I rediscovered my appreciation for fragrance. In the Middle East, perfume isn’t just worn it’s lived. It lingers in the air, tells stories without words, and carries identity in every note.
Our Vission
What started as curiosity soon became something more intentional. From the depth of oud to the softness of rose, from warm amber to bright citrus accords, I immersed myself in a world where scent is memory, presence, and emotion all at once.
When I returned to the UK, that passion stayed with me and it demanded to be shared.
Yeah Live was born from that journey.
It’s about bringing the richness of Middle Eastern perfumery into everyday life without losing its essence. Every fragrance we offer is carefully selected to reflect character, depth, and individuality. Whether you’re drawn to bold, woody intensity, soft floral notes, or warm, comforting blends, there’s something here that resonates with your story.
Beyond Fragrance
From the first moment you connect with us, our focus is simple—attention, care, and authenticity. Whether you’re searching for a signature scent or the perfect gift, we’re here to guide you. Every detail matters, because this isn’t just about selling perfume it’s about creating something meaningful.